2022 Cosmetic Packaging Trends for the Beauty Industry: What You Need to Know
Although cosmetics packaging comes in all shapes and sizes, the most luxurious and high-end brands typically stick to traditional glass bottles or metal containers. But with the advent of flexible packaging , such as standup pouches and sachets, these brands now have more options for presenting their products in an elegant and sophisticated way.
Cosmetic companies looking to update their image and appeal to a more luxury-oriented consumer should consider using flexible packaging. Not only will this give their products a more high-end look, but it will also make them stand out from the competition while maintaining a smaller carbon footprint.
Here’s what you need to know about up-and-coming cosmetic packaging trends for 2022.
Why is cosmetic packaging so important?
Over the last few years, the cosmetics industry has seen unprecedented growth. In 2020, the industry was valued at $483 billion. In 2021, that number had grown to $511 billion.
With a projected annual compound growth rate of 4.75 percent globally, the skincare and beauty industry will exceed $716 billion by 2025.
So, skincare and beauty brands, listen up: if you want to capitalize on this industry growth and, in turn, grow your company, you’ll need to consider the following beauty trends and how they impact packaging designs.
Social media and influencer marketing: Driving cosmetic packaging trends.
Through social media and influencer marketing, cosmetic brands have drastically increased their brand awareness, cosmetic products recognition, and sales. This is especially true for newer beauty brands, which are seeing a high volume of eCommerce sales.
Up to 86 percent of new eCommerce beauty brands see their sales occur online, while only four percent of the top 20 legacy beauty manufacturers see online sales.
Another emerging trend in the beauty industry is the growth of subscription services. For example, 28 percent of male and 22 percent of female consumers in the US currently receive a cosmetics subscription box.
Since social media is such a visually-oriented marketing channel, beauty, skincare, and cosmetic products are particularly suited to it. And thanks to social media, it is now more important than ever to invest in high-quality beauty packaging.
Product packaging should also align with your brand identity. Plus, consumers are now more environmentally conscious than in the past. So, it’s vital to invest in sustainable packaging as well.
How are beauty products packaged?
Beauty products were packaged in glass bottles and metal containers for most of history. Today’s consumers are most familiar with rigid plastic packaging for things like mascara wands, fragrances, and lotions. Unfortunately, these aren’t the most eco-friendly packaging options. But there is a solution — flexible packaging.
What are some of the most popular flexible packaging types for cosmetics?
Flexible packaging is an excellent choice for a wide range of beauty products:
- Shampoos, conditioners, and other hair care products
- Cosmetic powders, bulk, and on-the-go
With the growing trend of subscription cosmetic boxes, flexible packaging makes it easier and more cost-effective for companies to offer sustainable, single-use, and travel-size products, such as:
- Bath salts
- Face masks and exfoliants
- Samples and test products
Unlike rigid plastic or glass containers, flexible packaging offers beauty brands a range of unique benefits for their company and customers. With flexible packaging, brands can sell beauty products in a pliable, lightweight material that’s easier and cheaper to store and transport. As a result, cosmetics companies can obtain higher filling volumes, and the product won’t require as much space.
Another significant benefit of flexible packaging for the health and beauty industry is that brands can invest in popular products that are more suited to single-use or sample sizes. Sachets and stick packs are a popular vehicle for test samples. Easily getting your product in consumers hands will help brand owners capitalize on emerging opportunities and product trends in the beauty industry.
So how can skincare packaging be more sustainable?
Eco-friendly packaging is certainly one of the more hot cosmetic packaging trends.The rules for eco-friendly packaging options are:
- Recyclability / compostable (i.e. bio based materials)
- Smaller packaging, less material
- Efficient, managed supply chains
- Closed-loop manufacturing
Easier said than done though. Most health and beauty / cosmetic products require high-barrier packaging to mitigate leaking and the drying. The higher the barrier, the less sustainable options there are. Despite flexible packaging being inherently sustainable, when compared to rigid packaging, brand owners still want to get away from plastic. There are films that are either suitable for drop-off recycling and / or containing higher levels of PCR (Post Consumer Resin)
Contact PSG to take advantage of these cosmetic packaging trends.
If your cosmetics brand wants to grow awareness with social media marketing, level up its sustainability practices, and tighten up supply chains with more efficient, cost-effective packaging solutions, PSG can help get you there.
PSG offers brand protection on every job we print. Our HD flexo printing, coupled with our safety protocols ,ensure that brands can efficiently manage their packaging needs while looking great on the shelf. (and online!) PSG can also help close the loop with your co-packer or filler, to ensure proper filling and packing.
Even though cosmetics products aren’t edible, they come in contact with the body. PSG has obtained a perfect score on the SQF audit, ensuring food-safety standards.
We also offer spot coatings and foil stamping so brands can increase their brand awareness through social media, enabling them to capitalize on the growth of influencer marketing.
Reach out to us today for your free consultation on these cosmetic packaging trends and more.